摘要
从收益与成本2个方面,考察了影响用户感知价值与信任的因素。对收集的250份有效样本数据采用SEM分析中的L ISREL软件进行分析,结果表明,普遍连接、感知费用和安全风险显著影响用户感知价值,而情境提供与安全风险显著影响用户信任。
Different to the traditional context of enterprise technology acceptance, mobile cornmerce users need to bear the using cost by themselves. Potential users balance benefits and costs of usage prior to deciding whether or not to accept mobile commerce services. In addition, user trust is another important factor affecting their acceptance behavior. From both perspectives of benefit and cost, this paper examines factors influencing user perceived value and trust. 250 valid samples are collected and analyzed with the SEM software of LISREL. The results show that the ubiquitous connections, perceived fee and security risk significantly influence perceived value, while the contextual offering and security risk significantly influence the user trust.
出处
《管理学报》
CSSCI
2009年第10期1407-1412,共6页
Chinese Journal of Management
基金
国家自然科学基金重点资助项目(70731001)
杭州电子科技大学科研启动基金资助项目(KYS031507074)
关键词
移动商务
感知价值
信任
普遍连接
mobile commerce
perceived value
trust
ubiquitous connection