电视传媒的类型及其商业化趋向

The Type of TV Media and Its Commercialization Tendency

电视传媒的经济价值凸显,商业化是世界电视产业的主流。电视传媒分为国有国营、商有商营、公有公营三种类型,目前世界范围内的大多数国家都抛弃了一元模式,采用二元模式的发展思路。商有商营模式在国际电视舞台上已取得独尊地位,其他两种模式日见式微。

The commercialization is the mainstream of the world TV industry. This article attempts to analyze the commercial trend of world TV industry from a global perspective in order to provide a mirror for Chinese TV media industrialization. In this paper, first of all, according to the ownership and management, it has three TV media types. That is, the state-owned, commercial, public-owned media. Then, it pointed out that the majority of countries have abandoned single mode and used dual mode at present. Finally, it pointed out that the commercial model has been the dominant position and the other two models are growing decline in global TV market.