风险偏好与框架效应对大学生职业决策的影响

EFFECTS OF RISK PREFERENCE AND FRAMING EFFECT ON COLLEGE STUDENTS' CAREER DECISION-MAKING

在应用Hsee等设计的风险偏好水平问卷对46名大学生进行分组的基础上,通过设计职业决策情境,探究了当代大学生职业决策与其风险偏好、职业方案以及方案的框架性倾向之间的关系。研究结果表明:(1)高风险偏好大学生的职业选择倾向明显高于低风险偏好的大学生,尤其对冒险职业方案的选择中,上述趋势最为明显;(2)框架效应存在于大学生职业决策情境中,他们更倾向于选择采用积极口吻表述的职业方案;(3)大学生对冒险、折中、保守三种方案的职业选择倾向有显著地逐渐增大的趋势。

Forty six college students were tested by risk perference scale. Through the occupational decision settings designed in our experiment, we intend to investigate the relationship between college students career decisionmaking and risk preference, occupational programs and framing effect. The results showed that： （1） Risk preference level had influence on college students career decision-making, and the career decision-making tendency of college students who were in high level of risk preference was higher than college students who were in low level of risk preference, especially in the adventure program; （2） The framing effect functioned the tendency of college students career decision-making, and significant influence was showed on above tendency. College students prefered to choose the occupational programs which were described by the positive form; （3） When faced with adventure, compromise, conservative three vocational programs, the tendency of college students career decision-making, there was a significant trend of increasing.