浅析中国革命老区红色旅游发展对策

The Study on the Tourism Development Countermeasure of the old Revolutionary Based Areas in China

本文总述了红色旅游的概念和功能,分析了老区旅游地旅游发展存在的普遍问题,并在此基础上提出了解决问题的对策,即走主题差异、联动共赢的发展道路,整合开发旅游资源,创新旅游产品形式,打造旅游品牌,加强基础和配套设施的建设,加大市场营销力度。

This paper describes the concept and the function of red tourism, and analyses the common problems of the old revolutionary based areas about tourism development. On the base of it, this article proposes countermeasures to these problems, including having the different themes, taking the win-win methods, developing the integrated tourism resources, innovating the form of tourism products, creating tourist brands, strengthening the foundation and the construction of supporting facilities and increasing marketing efforts.