大陆居民赴台旅游影响研究——基于台湾居民感知的视角

An Empirical Study on the Impacts of Mainland Tourists to Taiwan: A Taiwan Residents' Perception View

两岸直航开通促使两岸往来更加密切,开放大陆居民赴台旅游使前往台湾的游客日益增多,这是台湾旅游发展历程中的一个重要里程碑。本文以大陆居民赴台旅游的影响为研究对象,探究台湾居民对大批大陆游客访台所造成影响的感知,以及未来台湾进一步发展旅游的对策和建议。研究旨在探讨台湾居民对台湾开放大陆旅游市场后,台湾旅游发展正面及负面影响的感知,并从居民性别,年龄,旅游正、负面影响相互关系以及对旅游发展的支持度等方面,进行相互关联性的实证研究。

The opening of direct cross-strait flights has promoted cross-strait exchanges with increasing mainland residents traveling to Taiwan, which is marked as a significant milestone in the process of Taiwan＇ s tourism development. This paper studies this phenomenon to explore Taiwan residents＇ the perception on the impacts of large tourist volume from the other side of the strait. It also proposes some countermeasures and suggestions for future tourism developmention the island. The paper purports to discuss how Taiwan residents perceive the positive and negative impacts of tourism after the opening of the market to inbound tourists from the Mainland and makes an empirical study of the interrelatedness between positive and negative tourism impacts as well as their support to tourism development by using the statistics of gender and age of Taiwan residents.