摘要
森林景区及周边地带开展以养生为主题的旅游活动,具有独特的资源优势。通过运用科学的开发和营销方法,结合发掘传统养生文化,能够为游客提供高附加值和高满意度的森林旅游产品。中国、日本和韩国等东亚国家的旅游业在养生旅游开发上都取得新的进展,其成功之处需要不断总结和推广。
For forest scenic sites and its surroundings, specific advantage of resource contributes vitally to tourism development focused on health and fitness hospitality. Utilizing scientific methods with regard to production and marketing, also, integrating into traditional health related culture would produce more satisfactory tour services with higher added value. In East Asian countries like China, Korea and Japan, new achievement in health tour industrial development is so noticeable, thus, we need to further explore their success and learn its model effect.
出处
《中国林业经济》
2009年第3期25-28,共4页
China Forestry Economics
关键词
森林旅游
养生康体
旅游营销
forest tourism
health and fitness
tourism marketing