美、加文化差异对中国企业国际化战略的启示

America and Canada culture difference’s inspiration to China enterprise interna- tionalization strategy

虽然美、加文化均源于欧洲,但美国文化是以"熔炉"为核心的多元文化,加拿大文化则是以"马赛克"为核心的多元文化。"熔炉"文化强调拓荒意识,即开拓精神;"马赛克"文化重在"共存",即和平共处。在中国企业走向国际化的过程中,不仅需要"熔炉",也需要"马赛克"。基于此,论文力图从三个方面论述美加文化差异对中国企业国际化战略的启示。

Though originating from European culture, American multiculture is based on ＂Melting -pot＂, Canadian multiculture is based on ＂Mosaic＂. Melting pot stresses ＂pioneering consciousness＂——pioneering spirit; while Mosaic focuses on ＂coexistence＂ -- peaceful coexistence. When Chinese enterprises apply themselves to realize their internationalization stratagem, they should need not only＂Melting-pot＂ but also ＂Mosaic＂. The thesis tries to analyze how these enterprises successfully realizing their internationalization stratagem from three perspectives.