区域特色文化产业集聚发展的制约因素及对策

District characteristics culture industry gathering development’s restricted factor and countermeasure

区域特色文化产业是指在一个区域内外影响较大、与其它区域相比具有独特或比较优势的文化产业。区域特色文化产业集聚对于增强区域文化认同、提升文化竞争力、推动区域创新、加快文化企业自身发展发挥着重要作用。区域特色文化产业集聚发展的制约因素主要包括品牌塑造与维护欠缺、对集聚区管理不到位、文化产品缺乏创新、产业链的完整度及稳定性差及知识产权保护不足等。应当通过重视区域特色文化产业集聚品牌建设、积极进行产品和服务创新、构建完整和相对稳定的特色文化产业链等措施,促进区域特色文化产业集聚又好又快发展。

Regional characteristic cultural industry refers to the one with greater impact and unique or comparative advantage in a region.Regional characteris tic cultural industry clusters play an important role to strengthen regional culture identification, enhance culture competitiveness, promote regional innovation and accelerate the development of cultural industry itself. The development of regional characteristic cultural industry clusters are restricted by factors, such as insufficient brand building and maintenance, lack of clusters district management, less innovative cultural product, imperfect and unsettled industrial chain, as well as shortage of intellectual property pr otection. It is suggested that regional characteristic cultural industry clusters pay more attention on their brand building, and to accelerate the product and service innovation. Besides, they may construct complete and relative stable characteristic cultural industrial chain to promote the quick and better development of regional characteristic cultural industry clusters.