浅析金融危机下女性珠宝消费心理及企业营销对策

Female jewelry consumption psychology and enterprise marketing countermeasure under financial crisis

本文从金融危机下女性珠宝消费现状出发,分析了女性对四类珠宝的消费心理,并在此基础上,提出了珠宝企业针对女性特定时期消费心理的营销对策。

This article analyses the consumer mentality of females on four types of jewelry under the current financial crisis. Relevant marketing strategies are suggested for jewelry companies.