摘要
带有颠覆性和娱乐性的"恶搞"已然成为当前流行的文化时尚,并初步显示出其商业价值,而广告活动自然需要从这种新兴的媒介文化中汲取养分。而今,将"恶搞"引入广告活动已经具备了必要性和现实可能性,但在其运用过程中我们必须注意一些问题。
With a subversive and entertaining characteristic,＂Kuso＂ has become popular culture fashion,and initially showed its commercial value,meanwhile,advertising business needs to derive nutrients from such the media culture.Now,introduceing ＂Kuso＂ into advertising is necessary and possible,but in the course of its application,we must pay attention to some problems.
出处
《河南理工大学学报（社会科学版）》
2009年第3期516-519,共4页
Journal of Henan Polytechnic University:Social Sciences
关键词
“恶搞”
文化
广告
Kuso
culture
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