营销人员规模优化的模糊定性模拟方法研究

Study of Fuzzy Qualitative Simulation on Optimizing Sales Force Sizes

针对传统定性模拟存在的本质缺陷,通过显性地引入因果序分析,改进了Shen的FuSim模糊定性模拟算法,提出了基于变量分类的模糊定性模拟算法。说明了该模拟系统的实现机制,并将其应用于营销人员的规模优化问题,对方法进行了验证。最后,就模拟结果联系实际进行了分析,表明了这种算法的有效性。

To cope with the inherent ambiguity found in qualitative simulation, with the causal reasoning analysis being introduced and Shen＇s FuSim （Fuzzy Simulation） method being improved, a fuzzy qualitative simulation algorithm based on the variable-categorizing was put forward. The mechanism of implementing the system was explained, meanwhile, the model to the issue of optimizing sales force sizes was applied. In the end, the result was analyzed and the validity of the method was proved.