我们凭什么取得商标权——商标权取得模式的中间道路

How Can We Acquire Trademark Right?

商标权注册取得模式已成为主流,它取代商标权使用取得模式具有必然性,因为它更利于经营者取得和保护商标权,更符合现代商业发展规律,也更契合商标权的对世权属性。然而,注册取得模式在理论上违背了传统商标理论,在实践中导致"垃圾商标"泛滥成灾,是造成我国商标审查效率低下和商标使用秩序混乱的罪魁祸首。我国《商标法》在第三次修改时,应吸收注册取得和使用取得模式的精髓并避免其缺陷,采取"使用+注册"的商标权取得模式。

Registration has replaced use as the mainstream mode of acquisition of trademark right because it places traders and operators in a more advantageous position in the protection and acquisition of trademark right. It also corresponds better to the development of modern trade and commerce and to the jus in re attributes of trademark right. On the other hand, however, this ＂registration mode＂ conflicts with traditional trademark theory, has led to an overflow of ＂rubbish trademarks＂ in practice, and therefore is blamed for the inefficiency of trademark examination system and the disorder in the use of trademark in China. In view of the above fact, the author suggests that the third amendment to Trademark Law shall adopt a new mode of acquisition of trademark right, namely acquisition through ＂use and registration＂, which shall combine the advantages and avoid the drawbacks of both modes.