模糊层次分析法在数字旅游工程评估中的应用

Application of FAHP in digital tourism engineering evaluation

针对当前数字"旅游工程"的建设现状和发展趋势,通过对"数字旅游"工程概念和框架体系的研究,旨在对影响"数字旅游"工程的因素进行整合,建立一套实用的、可操作性强的"数字旅游"工程评价指标体系,为"数字旅游"工程的建设提供评测和调整的参考依据。该评价体系采用模糊层次分析法(FAHP)构建了由基础设施、数据支持、技术体系、应用平台、产业测度体系、安全保障体系、规划与组织等7个一级指标和若干个次级指标组成的层次化指标体系。最后通过一个评估实例验证该方法的可行性。

Considering the current construction status and development trend of ＂digital tourism＂ engineering, aimed at integrating the factors which effect the ＂digital tourism＂ engineering by studying the concept and framework system of the ＂digital tourism＂ engineering, and a set of ＂digital tourism＂ engineering evaluation factorsystem is established with strong practicability and maneuverability, so as to provide the reference for the evaluation and modification of the ＂digital tourism＂ engineering construction. By the fuzzy analytic hierarchy process （FAHP）, the ＂digital tourism＂ engineering evaluation hierarchy factor system is constructed, and this system is divided into target level, criteria level, factor level and action level. The system includes seven first order evaluation factors such as infrastructure construction, data support, technology system, application platforms, industry measure system, security system, planning and organizing, as well as some secondary evaluation factors. In the end, an evaluation instance is given which proves the feasiblity of this method.