杭州休博会居民感知与支持关系变化研究——基于SEM的纵向研究

A Study on the Changes of Residents' Perception-Support Relationship in Hangzhou Leisure Expo——A Longitudinal Study Based on SEM

本文在对国内外事件感知研究进行回顾的基础上,运用结构方程模型方法,建立了杭州居民对休博会感知与支持度关系概念模型。鉴于感知的动态性,采用纵向研究方法,以两次抽样调查获取基础数据,借助Lisrel软件对提出的概念模型进行实证分析和验证,探讨事前影响与事后影响的居民感知与支持度关系的变化。结果发现,休博会召开前与后:(1)因子"增加经济收益"和"发展相关产业"都对支持度有显著的正向影响;(2)"塑造形象倡导休闲"因子对支持度没有影响;(3)两个消极感知因子"加剧环境社会文化问题"和"加剧经济问题"都没有导致居民的反对。

The paper, based on the retrospect of the event perceptions both at home and abroad, establishes perception-support conceptual model by applying structural equation model. Given a dynamic process of perceptions, the paper discusses the changes of residents＇ perception-support relationship from the basic data collected from two questionnaire surveys by utilizing longitudinal study and Lisrel procedure. The results show that before and after the convocation of Leisure Expo： 1. the perceived ＂increasing economic benefits＂ and ＂developing-related industries＂ have significantly positive impact on the supporting degree. 2. the perceived ＂image-creation and leisure-advocacy＂ have no impact on the supporting degree. 3. two negative perceived factors- ＂ aggravating environmental and soeicuhural problems ＂ and ＂intensifying economic problems＂ do not result in the opposition from the residents.