金融危机对北京商业企业的影响及对策研究

A study of the impact of financial crisis on commercial enterprises in Beijing and countermeasures

由美国次贷危机引发的金融危机对全球金融市场、实体经济以及商业发展产生了深远影响。其中,对北京市商业企业的收入和利润、竞争格局、业态发展、营销模式和人才更新进程产生了影响。北京市商业企业应该从解决资金困难、资本运营、调整产品结构和细化服务、探索经营模式和组建优秀商业团队等方面采取措施积极应对金融危机带来的机遇和挑战。

The worldwide financial crisis, caused by American subloan crisis, have caused a farreaching impact on the global financial markets, real economys and the development of businesses, including the impact on revenues and profits, the competition style, the format development, the marketing model and the updating process of talents of Beijing commercial enterprises. In order to actively respond to the opportunities and challenges, brought by this financial crises, Beijing commercial enterprises ought to make an attempt to take measures from such aspects as the solution to financial difficulties, capital management, the adjustment to the product structure, the refining services of products, the exploration to the model management and the formation of excellent business team.