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基于品牌资产视角的价格促销策略研究 被引量:2

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摘要 本文在综合了价格促销对品牌资产影响的研究成果的基础上,归纳出企业价格促销过程中应该考虑的八个相关因素,并据此提出了企业开展价格促销的策略建议。
出处 《市场营销导刊》 2009年第4期40-43,共4页
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