言语幽默解读的认知符号学分析

A Cognitive-Semiotic Approach to Verbal Humor Comprehension

语言学家已经从多个维度来研究言语幽默,其中幽默的内在认知机制越来越受到关注。文章尝试在经典的乖讹论基础上,结合现代符号学思想和概念整合理论,构建一个认知符号工作模型,并利用此模型呈现言语幽默解读时的认知心理活动。在言语幽默解读过程中解读者对关键概念的能指产生两个截然相反的所指,这两个所指相互映射并一起投射到合成空间,当且仅当他认识到两个所指间的反差时,合成空间生成层创结构,幽默效果得以实现。

Studies on verbal humor have been made from various perspectives, among which cognitive mechanism is drawing more and more attention. Based on the classical Incongruity Theory, this paper combines modern Semiotics and Conceptual Blending Theory, and puts forward a new cognitive-semiotic model for cognitive operation mechanism involved in verbal humor comprehension. In verbal humor comprehension, the recipient interprets the same key con- cept （signifier） into two different signifieds which are mapped by each other and projected into the blend space. If and only if the recipient perceives the incongruity between the two signifieds, humor effect can be produced. This paper is not only helpful to the enrichment humor study but also a tentative research from the perspective of Cognitive Semiotics.