B2C模式与C2C模式趋向融合的实证分析

Empirical Analysis of the Integration Trend of Models B2C and C2C

随着电子商务的不断发展,B2C与C2C模式之间出现了相互融合的趋势。通过对2种模式的比较和利用实证数据的分析,显示了消费者网络购物意向,并推设出未来网络购物可能的发展模式是厂商直销模式、大类商品专营模式、中小企业平台模式并存,以现代化的即时沟通工具、多种便捷可靠的支付方式、安全可靠的物流配送为支撑的商务模式。

Along with the unceasing development of e-commerce, models B2C and C2C began to show trends of integration. By comparing the two models and analyzing the related empirical data, this paper tries to show the reader the shopping intentions of consumers, and holds that the possible future development model for network shopping is one of coexisting pattern based on direct sales to vendors, exclusive sales of major commodity the pattem, small and mediumsized enterprise platforms, together with a business model supported by modem communication tools, a variety of convenient and reliable payment methods, safe and reliable logistics distribution.