摘要
从出版效果、内容把握、吸引阅读、广告营销、品牌建设和经营活动等方面论述编辑策划对期刊出版的重要性;提出了以行业热点、内容相关性和广告市场指向为三角形的编辑策划评价体系,并结合实践介绍如何依据该评价体系做好科技期刊编辑策划工作。
The importance of the editorial planning are discussed and emphasized in terms of a successful publication, including its content, readership, ads revenue, branding, and circulation. A 3- faceted evaluating system is suggested based on industry hot issues, relevant coverage, and targeted advertising. Case studies are provided to illustrate how the system is used in running a successful sci-tech journal.
出处
《编辑学报》
CSSCI
北大核心
2009年第5期399-400,共2页
Acta Editologica
关键词
编辑策划
科技期刊
评价体系
editorial planning
sci-tech journal
evaluation system
