国美试点取消进店费

Gome Cancels Slotting Fees for Suppliers

8月下旬，位于济南齐鲁国际大厦的国美门店颠覆家电传统销售模式，不仅取消了家电厂商的“进店费”，同时拒绝厂家促销员进入门店。国美电器新闻部相关负责人说：“济南门店是国美这次改革的试点，现在国美已经在全国几处店面继续这种试点，如果经营比较成功，或许会在全国店面进行推广。”

Gome Electrical Appliances Holdings Limited,one of China's largest home appliance retailers,canceled the slotting fee it previously charged suppliers to stock their goods in a store in Jinan,capital of Shandong province,in the latter half of August,2009.In addition,promoters from the suppliers are replaced with those hired by Gome itself.Gome reveals that the model will be popularized among other Gome outlets throughout the country if it goes on well.Gome's rival Suning Appliance declines to comment on the move,whereas suppliers applaud the new measures.The slotting fees emerge as the commodity economy prospers.Gradually,the suppliers' prof it falls as the sales expense grows.As a result,friction between retailers and suppliers increases.The issue of slotting fees reflects the conflicting interests of different parties and has aroused lots of attention.Some national and local departments concerned have planned or are planning to establish standards for slotting fees of the supermarkets.Gome's trial pushes the reform onto the agenda.It is considered useful in improving relationships between suppliers and retailers and establishing a sound industry order.