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服装“夜市”开还是不开?

Night Market for Clothing:To Be Opened,or Not to Be Opened?
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摘要 开设夜市,集聚人气,这对普通商场来说,早不是什么新鲜事。每每到大型商场举办夜场购物时,人山人海,疯狂抢购的场面甚是壮观。但是,对于专业批发市场来说,开夜市却是史无前例的事情。 Opening night market is a common way to achieve popularity for department stores.However,it is def initely a new thing for specialized wholesale markets.There's a sign of change.Recently,some specialized markets have been thinking about opening night market.In their opinion,it is practical to open night market to promote business performance.This sparkles up a hot debate among the industry insiders.If the night market is opened,does it imply a break with the 30-year-old early market tradition since the reform and opening-up? Will it coordinate with the operation of the specialized market? Will it prove to be a prof itable move or a losing game? Moreover,does it demand a higher level of market management? If the night market is not opened,the sales would deteriorate undoubtedly.The reason is that considering current microeconomic situation,consumers tend to be conservative in consumption,while brand agents become much too cautious with the stock.As a result,the stock would increase.How could the problem be solved?
出处 《中国市场》 2009年第43期46-49,共4页 China Market
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