摘要
采用文献资料法和逻辑分析法,首先分析了我国体育用品企业在金融危机下外贸出口需求下降、国内消费需求降低和承担OEM业务面临的挑战及发展现状,然后分析了金融危机给体育用品企业带来的发展机遇。
Literature review and logical analysis are employed in this article to analyze the development status quo of Chinese sports wear enterprises amid the financial crisis. Such problems as the decreasing export demand and domestic consumption demand and challenges in doing OEM business are analyzed. Meanwhile development opportunities brought by the financial crisis are also analyzed.
出处
《成都体育学院学报》
CSSCI
北大核心
2009年第10期20-22,共3页
Journal of Chengdu Sport University
关键词
金融危机
体育用品企业
发展现状
机遇
financial crisis, sports wear enterprise, development status quo, opportunity
