摘要
中国足球逐渐走上职业化和市场化的道路。在足球运动步入职业化发展和商业运营的过程中,足球界和体育理论界也在逐步摸索职业足球俱乐部的运营规律和俱乐部资源的市场价值。运用文献资料等方法,通过探讨职业足球俱乐部"壳"资源的演变历程,从而最大限度地利用职业俱乐部资源,提升其品牌价值。
Chinese football gradually sets on the journey of professionalization and commercialization. In this case, the football world and the academic world also gradually explore the managing law for football clubs and the market value of club resources. Literature review is applied in this article to discuss the evolution of the ＂crust＂ resources of professional football clubs and make the maximum use of the resources and heighten the brand value of the professional clubs.
出处
《成都体育学院学报》
CSSCI
北大核心
2009年第10期23-25,28,共4页
Journal of Chengdu Sport University
关键词
职业足球俱乐部
“壳”资源
品牌价值
professional football clubs, crust resources, brand value
