玉溪市华宁县万亩桔园生态旅游开发的构想

Ecotourism Development Concepts of Million Mu of Orange Garden in Huaning County of Yuxi City

生态旅游是目前全球旅游业中发展最快、最受瞩目的焦点。借助对云南省旅游发展趋势的分析,通过对玉溪市华宁县万亩桔园生态旅游开发展开SWOT分析、旅游功能定位、开发对策与措施、旅游产品开发设计的探讨,认为其具备开展生态农业旅游的优越条件。

Ecotourism develops rapidly in global tourism development. There are favorable conditions in Ecotourism development of Million Mu of Orange Garden in Huaning county of Yuxi. This paper analyzes tourism development trends of Yunnan province. Then it discusses SWOT analysis, tourism functional localization, strategies and measures and design and development of the tourism product.