摘要
设计链作为产品研发的发展趋势,其联盟活动中的信用问题是影响设计链正常运转的重要因素之一。从混合战略博弈角度,推导出混合战略均衡时设计链参与企业的期望效用公式,进而指出设计链参与企业的信用等级直接受到两方面因素的影响,即联盟活动所带来的最大收益和合作企业保守信用的概率。最后,给出建立规范、高效的设计链信用机制的几点建议。
Design chain is the development trend of product development. Credit problem in design chain alliance activities is an important factor to hinder the normal operation of design chain. With the mix strategy game theory ,the expected utility formulas for enterprises in design chain are obtained. An important conclusion is given. That is,credit grade for enterprises in design chain is affected by the expected revenue from alliance activities and the credit probability for cooperative enterprises. Finally, several suggestions are given to construct an normative and efficient credit mechanism for design chain.
出处
《科技进步与对策》
CSSCI
北大核心
2009年第19期22-24,共3页
Science & Technology Progress and Policy
基金
河南省政府决策招标课题(B434)
航空科学基金(2007ZG55006)
关键词
设计链联盟
信用博弈
信用机制
期望效用
Design Chain Alliance
Credit Game
Credit Mechanism
Expected Utility
