品牌服装产品设计中的视觉符号系统

Visual symbol system of branded apparel product design

针对品牌服装产品设计中视觉符号的特殊性，并结合具体的案例分析服装文化产业和视觉形象的相互关系．企业和机构采用符号、标识的方式表达自己的名字和行业规范的特点，定义自己的视觉形象，创建其品牌的认知度．随着品牌文化产业的持续成长，形象设计在全球将继续面对挑战，并以此引发革新并寻求到解决的办法．

For the branded apparel product design particularity of visual symbols combined with studies to illustrate the relationship between apparel culture industries and visual image. The strength specific case of the brand is now far beyond the visual areas of corporate image, The own name and industry standard features was expressed of symbols and ways in companies and organizations, and their own visual image was defined, to create their brand awareness. As the brand continued rapid growth of cultural industries to prove that the image of the design world will continue to face challenges, and thereby lead to innovation and to find the solution.