第三方电子商务企业模式的创新分析

Analysis of Pattern Innovation about E-commerce in Third Party

中国的电子商务发展很快,但第三方电子商务企业发展不理想。本文首先对目前中国的第三方电子商务企业的成本收益进行梳理,继而分析我国电子商务行业的特有特征对第三方电子商务企业的盈利的影响。最后结合国情和行业特点,探讨分析第三方电子商务企业如何进行模式创新。

China＇ s e-commerce has developed rapidly, but the third-party e-commerce business＇ development is not ideal. This paper firstly sorts out China＇ s third-party e-commerce businesses＇ present cost-benefit. And then it analyses China＇ s e-commerce industry＇ s unique characteristics how to impact on the profitability of the third-party e-commerce businesses. In the end, with condition of China and industry＇ s characteristics, this paper analyses the third-party e-commerce businesses how to carry out pattern innovation.