湖北省拉丁舞健身俱乐部经营现状与对策研究

Marketing situation and countermeasures of Latin health clubs in Hubei province

近年来湖北省拉丁舞健身俱乐部发展迅速,经营管理体制也不断健全和完善,并逐步朝着系统化、标准化的方向迈进;但在具体的操作过程中还存在着许多问题,本研究通过阐述与分析湖北省拉丁舞健身俱乐部经营现状出现的主要问题,包括管理粗放、经营手段单一、规模小、营销经验不足等问题,提出了有针对性的应对策略,旨在为湖北省拉丁舞健身俱乐部市场健康发展提供理论帮助,以实现湖北省拉丁舞健康稳定的发展。

Latin health clubs in Hubei province have rapidly developed in recent years. The marketing system has continuously been improving and perfecting, and forwarding the direction for systematization and standardization, but it also has many problems in the process of operating. The thesis analyzed the main problem of appearing in Latin health clubs management in Hubei province, including rough management, single operating means, small scale, lack of experience of marketing and professionals. The thesis put forward specific coping strategies, aimed at providing theoretical assistance for healthy development of Latin health clubs in Hubei province, so as to achieve healthy and stable development.