摘要
2008年,以义博会为龙头的义乌会展业,在全球性金融危机下再次取得极大的成功。然而,义乌会展业在蓬勃发展的同时,在面临外贸出口环境变化时却显现出一些新的问题和现象。通过对义乌市会展业的发展现状的调查和一定程度的剖析,相应地给出自己的一些建议与对策,以供借鉴。
Despite the global financial crisis, Yiwu's exhibition industry led by Yiwu Fair, achieved a great success in 2008. While the exhibition industry is developing prosperously, however, it is also facing some problems in a changing environment of foreign trade, especially in export. Based on a field study and an analysis of the status quo of Yiwu's exhibition industry, this paper presents some suggestions and countermeasure solutions to the problems.
基金
义乌工商职业技术学院院级课题(200811010)资助
关键词
义博会
义乌会展业
问题
对策
Yiwu Fair
Yiwu's exhibition industry
problems
countermeasures