论主题饭店体验设计的因素

On the Experiencing Design's Factors of the Theme Hotel

我国主题饭店的设计基本上处于摸索阶段。在设计方面存在着主题设计不鲜明、市场定位有偏差、功能结构不合理和与周边环境不协调等多方面的问题。本文提出了主题饭店体验设计要考虑的五大因素,即主题因素、环境因素、对象因素、市场因素和产品因素。

At present, the design of the theme hotel elementarily remains at the scrabble stage. Some problems such as theme design is not distinctive, the market orientation has windage, the function structure is unreasonable, and the environment around is not harmony are still existed in the design. In this paper, the author puts forward five factors of the experiencing design of the theme hotel, namely, theme factors, environmental factors, target factors, market factors and product factors.