摘要
根据当前我国粮油食品消费市场出现的新特点，阐明了创造品牌的重要意义。并针对粮油食品规划上存在的问题，提出了建立和发展粮油食品独特品牌的基本规划策略。即从提高产品内在品质入手，准确定位、导入ＣＩ和优化营销策略三管齐下，使企业和产品形象有一个质的飞跃。
According to the new characteristics of the present grain and oil food consuming market in China, the author expounds the great significance in creating brand. And in order to solve problems existing in grain and oil brand programme, the author puts forward the basic programme strategy, which is to create splendid images of enterprises by greatly improving the quality of their products, searching for position correctly, introducing CI and optimizing marketing tactics in the meantime.
