转变观念 强化营销 促进机场经营市场化

Change Concept and Emphasize Marketing to Expedite Airport Marketing Process

机场作为民航运输市场体系中的一个重要组成部分,是衔接民航运输市场供给和需求的纽带。长期以来,机场在市场经济活动中处于相对被动的地位,使机场的建设投资、经营管理、政府监管等方面出现偏差。随着航空运输市场的不断发展,各机场呈现快速增长态势的同时也会遇到了各种瓶颈。只有通过正确认识机场的经济特性,不断更新观念,深入探讨机场的市场营销策略,才能在激烈的竞争中赢得优势,实现较短时期内机场的稳步发展。

As an important part of civil aviation transportation market system, the airport is a vinculum connecting the supply and demand of civil aviation transportation market. However, the airport plays a relatively passive role in the economic activities which leads to some deviations of construction investment, operation ＆ management and government supervision. With the uninterrupted development of aviation transportation market, each airport maintains a momentum of fairly rapid growth with various bottlenecks. By correctly recognition the economic characteristics, this article discusses how to renew the conception, enliven the market, and gain the advantages in the fierce competition and how to realize steady development in a short term.