陈靖姑文化资源转移为马祖旅游产品的创意

The Idea About Converting Chen Jinggu Cultural Resources into the Tourist Product of Mazu

近几年马祖面临观光产业升级,在世界级旅游目的地打造的过程中产生某些误区,即马祖尽管是林默遗体的首葬地,但从阴影区理论来看,马祖并不适合选择妈祖作为观光品牌。根据宗教生态位观点,陈靖姑文化则更有可能使马祖的3 s3g形象发出亮丽的光彩。陈靖姑文化适于马祖旅游开发的文化价值主要有宗教经典、神祗祖籍、文学艺术、闽剧演艺、道教神职、闽东民俗等方面。显化宗教经典文化和神祗祖籍文化,打造马祖临水旅游品牌;活化道教神职文化和文学艺术文化,使乡土的陈靖姑走向世界;外化闽剧演艺文化和闽东民俗文化,培育陈靖姑文化的世界旅游吸引向性。通过对陈靖姑文化资源进行转移开发,不仅将有效扩大闽东沿海宗教轴的辐射范围与影响力,而且对环海峡旅游区的形成也起到重要的推动作用。

Mazu has faced the industrial upgrading in recent years. And there is a misunderstanding when we construct the word-class tourist destination. That is, although Linmo was firstly buried in Mazu, Goddess Mazu is not a suitable tourist brand for the development of tourism in Mazu from the aspect of tourist shadow. From the opinion of religious niche, Chen Jinggu culture is likely to make the image of Mazu 3S3G brilliant. The culture value of Chen Jinggu culture is suitable to the development of Mazu culture, including religious classics, deities＇ ancestral home, literature and art, the performing description of Min Opera, the goddess function of Daoism, Mindong＇ s folk-custom and so on. Firstly, We should make explicit the culture of religious classics and deities＇ ancestral home, through which Linshui tourist brand of Mazu can be built, and then we should activate the culture of goddess function of Daoism and literature and art, which can promote the progress of Chen Jinggu culture to enter the world. At last, we should externalize the culture of performing description of Min Opera and Mindong＇ s folk-custom in order to cultivate the world-class attractive tropism of Chen Jinggu culture. Through the transferring development of Chen Jinggu Cultural Resources, the scope and influence of radiation from the religious axis will be expanded at the eastern coast of Fujian. Moreover, the formation of tourist zone around the strait will be push forward in future.