绿色贸易背景下宁波中小企业拓展国际市场研究

To Study on SME Expanding International Market of Ningbo in the Context of Green Trade

在当前绿色贸易快速发展的背景下,绿色营销是中小企业实现资源有效配置与差异化战略并赢得一定生存空间的现实选择,也成为中小企业发展壮大的内在要求。但是宁波大多数中小企业并没有树立起科学的绿色营销观念。营销观念的演化离不开特定的制度环境与需求环境。针对绿色贸易背景下宁波中小企业的营销观念进行了剖析,并在此基础上提出了中小企业实施绿色营销拓展国际市场的对策。

In the current context of rapid development of green trade, green marketing is the selection of the SME to achieve efficient allocation of resources and win differentiation strategy, also has become an intrinsic requirement of development and growth of SME. However, the majority of SME in Ningbo have not established a scientific concept of green marketing. The evolution of the marketing concept of the system can not be separated from the specific institution environment and market environment. This paper analyzed the concept of marketing of SME in Ningbo against the background of green trade, and green marketing strategies implementation of SME to expand the international market.