摘要
卖家商盟制度作为网络诚信交易的一种管理模式,具有其独特的信用优势。为此,对商盟信用优势的形成机理进行了系统分析;同时,商盟作为一种组织,具有生命周期,并针对不同周期提出了信用优势得以发挥的保障机制。
The seller alliance mechanism has particular advantage as a management style of trust network transaction and the formation mechanism of credit advantage of the alliance is systematically analized at the same time. The paper holds that the alliance has its life cycle and proposes the guarantee mechanism used to ensure the advantage of credit based on different cycles as well.
出处
《价值工程》
2009年第10期107-110,共4页
Value Engineering
基金
辽宁省教育厅基金资助项目"网络交易信任的前因
机理与机制研究"(2008z19)
关键词
网络交易
信任
商盟
信用优势
network transaction
trust
alliance
credit advantage
