基于关系营销的零售业营业员服务问题探讨

To Discuss on the Service Problems of Shop Employees in Retail Trade Based on Relation Marketing

探讨了零售业营业员服务方面存在问题,从关系营销角度提出零售企业应重塑营业员服务水平,并提出了具体建议。

This paper discussed existed questions about service of the shop employees in retail trade, proposed to remould service level of the shop employees in retail trade from the relational marketing angle, and offered the concrete proposals.