西方企业社会责任运动的兴起与发展

The Rise and Development of Western Corporate Social Responsibility Campaign

20世纪80年代以来,企业社会责任运动由西方发达国家兴起,并迅速波及全球。文章就企业社会责任运动兴起的背景、企业社会责任运动兴起与发展的过程,以及企业社会责任运动的发展趋势等问题进行了系统梳理,以为我国企业社会责任的顺利推进提供宏观背景和有益借鉴。

Since the corporate social responsibility campaign originated in western countries in the 1980s, the wave of campaign has swept across the world and has had a boom development. This essay systematically elaborates on the background, the developing process and the trends of the corporate social responsibility campaign and provides the Chinese corporations which are embarking on the social responsibility undertakings with macro-background and useful references.