当代徽派服饰的发展战略探析

On the Development Strategy of Contemporary Hui-style Clothing

振兴安徽服装业是安徽省在中部崛起中的重要战略举措之一。在对中部崛起与振兴安徽服装业关系分析的基础上,探讨元素风格和文化张力与当代徽派服饰的发展问题,认为当代徽派服饰的发展要优化产业布局,形成产业集群优势;要借鉴徽派装饰艺术特点,形成地域品牌特色;要坚持产学研结合,提升核心竞争力,创造出一条既具地域特色又具时代气息的现代徽派服装产业发展之路。

The revitalization of Anhui clothing is one of the important strategies Anhui Province has adopted for the rising of central China. We must research into the element of style and cultural tension with the contemporary development direction of the Anhui style clothing. It is based on the relationship between the rising of central China and the revitalization of Anhui style clothing. The development of contemporary Hui-style costume should focus on optimizing the industry structure to form the advantage of industrial cluster, cash in on the Hui-style decorative art to form the local brand and combine the production and research to promote core competitiveness, so as to find a pathway with both geographical characteristics of the region and positive elements of modern fashion.