试论情感在电视广告配音当中的重要作用

On the Important Role of Emotion in TV Ads Dubbing

情感是一条广告的灵魂,所有的艺术语言都是以情感为支撑的。有感情的声音才不空洞,才能使一条广告具有内涵。情、声、画要相互配合,才能形成一条完美的广告。

Emotion is the soul of an advertisement, and all the artistic language is supported by emotion. The sound with emotion is not empty, and makes an advertisement have connotation. Emotion, sound and picture should be harmoniously combined to form a perfect advertisement.