他山之石,可以攻玉——从跆拳道的盛行反思中国武术市场化发展的困境与出路

By Other's Fault,Wise Men Correct Their Own——On the dilemma and outlet of Chinese Wushu In consideration of the prevalence of taekwondo

韩国的跆拳道运动在中国迅速市场化发展,其成功的经验有:明确的宣传定位、文化象征定位、传承主体的定位、运动功能定位、需求定位等;集中管理、连锁培训、自主经营的良好的经济运作模式也是其成功的条件。中国武术市场化运作过程中存在诸多问题,在其市场化进程中呈现弱化趋势,借鉴跆拳道的成功经验,寻找中国武术市场化发展的出路,为中国武术现代化的发展提供一点参考。

In the paper the author first analyzes how Korean T--K--D has succeeded in marketing in China, and then discusses what problems Chinese martial art is confronted with in the process of marketing. After a comparative study of Korean T--K--D and Chinese martial art, the author finds out that the main problem Chinese martial art is confronted with is the lack of market orientation. These findings will help to find a way out for Chinese martial art and promote its modernization.