校企合作加强电子商务专业建设的实践与思考——以苏州经贸职业技术学院为例

Practice and Thinking of School-enterprise Cooperation on Strengthening Major Construction of electronics Commerce——Example from Suzhou Institute of Trade & Commerce

电子商务专业内涵发展,就是要促进高职教育与区域经济社会互动发展,使高职院校与区域经济相互融合,而校企合作在其中起到了十分重要的作用。我院校企合作,加强电子商务专业建设的实践举措有校企合作共建专业指导委员会、校企合作共建校内生产型实训基地、校外实习基地、校企合作建立苏州经贸研究所等。在校企合作的基础上,我院电子商务专业人才培养方案的制定、师资队伍建设、精品课程建设、院本教材开发、现代教学手段运用、学生职业能力培养等方面均取得阶段性成果,专业建设初见成效。但不容忽视的是校企合作仍存在一定的不足,今后我们将进一步探索深层次校企合作模式,完善校企合作双赢机制、校外实践教学评价机制等。

The intension development for electronics commerce major,should promote the mutual development between vocational education and regional economic society,mutual integration between vocational colleges and regional economics,and school-enterprise Cooperation play an important role.The practice measures of school-enterprise cooperation includes,special direction committee,practical training bases,extra-school internship Bases,established Suzhou Trade ＆amp; Commerce Research Institute. etc. Based on school-enterprise cooperation, our college has acquired phrasal achievements on electronic commerce talents training program-making, construction of teaching faculty and curriculum, development of textbooks, make use of teaching means modem, students＇ vocational capability training, etc. But there is some disadvantages in school- enterprise cooperation, we should explored school-enterprise cooperation mode, improve the mechanism of school-enterprise cooperation win-win mode and extra-school practice teaching evaluation.