全球经济危机对我国旅游业的影响及对策研究

Research and Countermeasures on China's Tourism under the Influence of the Global Economic Crisis

经济危机发生后,全球旅游业受到严重影响。本文通过对我国旅游业发展面临的新形势分析,探讨了全球经济危机对我国旅游业的影响,提出全球经济危机背景下我国旅游业发展对策,即加大政策支持力度;扩大消费,大力发展国内旅游;恢复信心,加强宣传促销,重塑我国旅游总体形象;帮助受影响的旅游企业。

Nowadays, the global tourism has been seriously attacked under the influence of the global economic crisis. Based on the analysis of the new situation, the paper discusses the situation of China＇s tourism and its development under the influence of the crisis, and proposes countermeasures to the crisis, namely enhancing the policy support; expanding the consumer demand, developing vigorously the domestic tourism; restoring the confidence, enlarging advertisements, assisting the influenced enternrises and remolding the tourism image of China.