论新兴媒体冲击下高校宣传工作的创新

New Way of Journalism in Universities under Attack from New Media

在新兴媒体的冲击之下,高校传统的新闻宣传工作的实效逐渐被削弱。为此,文章提出了转移高校新闻宣传工作重心、确立"人人为宣传"的工作格局和与时俱进的媒体选择策略以及充分利用互联网、挖掘免费网络资源、开发"校园短信新闻系统"、充分利用车载媒体和户外媒体等广告宣传载体、积极拓展宣传渠道等对策,从而促进高校新闻宣传工作实效的提高,以适应高校飞速发展的需要。

Under attack from new media, the effect of journalism in universities has been weakened. Therefore this article suggests that the emphasis of journalism in universities should be transferred. Every student should attend journalism. Advanced media should be chosen. Internet should be fuU used. All kinds of media should be used.