从博弈论看英文广告中模糊限制语的交际目的

The Analysis on Communication Objectives of Hedges in English Advertisement from the Aspect of Game Theory

广告是当今经济生活中广告商宣传其产品或服务最重要的推销手段之一,因此,广告语言的使用尤为关键。模糊限制语有着其独特的作用,有效的广告宣传离不开模糊限制语的使用,模糊限制语的使用体现广告语言特定的交际目的。从博弈论的角度分析英文广告语中模糊限制语能够更充分显示出其特定的交际目的。

Advertisement is one of the most important promotion methods when the advertisers introduce their products or services to the public in nowadays market,therefore,the language of the advertisement is particularly critical.Hedges has its unique function and effective advertising cannot survive without the use of hedges,which can reflect the particular communication objectives of the language of advertisement.The analysis on hedges in advertisement from the aspect of Game Theory can fully indicate the communication objectives.