服装设计本土化初探

Localization of Fashion Design

本土化设计是以满足本地消费者的需求为目的的设计。本土化设计是符合不同民族需要,民族识别,民族认同的情感要求,是民族表现于不同文化上的共同心理素质。同时本土化设计在消费者与产品之间应注重人的情感化和个性化,除去功能外,它还必须能吸引、打动使用者,激起购买者的激情。服装设计的本土化并不仅仅是传统文化元素的重复叠加或挪来运用,而是随着时代的发展和市场的需要不断注入时代内涵而传承。

The aim of localized fashion design is to meet the demand of indige nous consumers. The localized design is in line with the needs of different nationalities on ethnic recognition and national identification. It is a common psychological quality reflected in different cultures. In localized design, we should pay more attention to people＇ s emotions and individuation between consumers and products. In addition to the function, it must be able to attract and impress the users, and arouse the purchaser＇ s passion. Localized fashion design not only need to repeat or apply the elements of traditional culture, but also need to develop with the development of times and the demand of market.