雷诺汽车,跑输中国

Renault:Failure in China

这位汽车界的欧洲老牌贵族,期望依然保持其在世界舞台上的优雅神态和高贵气质。然而,在被自己称为最重要的新兴市场——中国,起了个大早却赶了个晚集。

Renault, Europe's aristocratic old car, and now it is very sad to be in the emerging Chinese market. Watched other colleagues grab big market in China, and Renault at the helm, the CEO of'the Renault-C Nissan' -Carlos Ghosn is very irritable. Looked at the surrounding environment, General Motors, Volkswagen, Ford, Toyota, Honda, BMW, Mercedes-Benz has entered the Chinese market for many years, and 'Renault-Nissan' alliance also has six years in China, Fiat has also completed in the China's investment projects. For Renault, the Chinese auto market is already getting better. In the 2009 Frankfurt Motor Show, Renault withdrew from the new slogan-'to manage the change'. However, Renault has no chance to continue to make mistakes, otherwise, Renault have lost not only past and present, are likely to have in the future.