解析五粮液品牌传播的文化推力

Analysis of the Culture Driving Force on Wuliangye Brand Communication

在五粮液品牌资本高速扩张中,成功的品牌传播起了重要作用。在品牌传播过程中,产品的核心价值是品牌传播的物质基础;历史文化、企业文化、责任文化和政治文化的综合推力,提升了品牌的知名度和美誉度,增厚了品牌价值。

Wuliangye brand equity has rapidly expanded because of the successful role of the famous brand communication. In the course of dissemination of the famous brand, the core values of the products have acted as the material basis, while the historic culture, the corporate culture, the responsibility culture and the political culture as an integrated thrust enhance the famous brand popularity, the famous brand reputation and the famous brand value.