创新营销模式,推动造纸企业转型升级

The innovative marketing model pushes the transition and update of paper enterprise

阐述了在金融危机下浙江正大控股集团通过创新营销模式,深化品牌建设,公司业绩实现了突破性增长的现象,探讨了加强营销管理的重要举措。

Under the background of the financial crisis,the measures taken by Zhejiang Zhengda Holding Group Co.,Ltd. like innovating marketing model and improving brand construction to increase enterprise s achievement were introduced. The main measures to enhance marketing management were also discussed.