摘要
在英美经贸报刊文章中,隐喻能够提升对经贸领域内的知识和现象的认知,为读者设置了一个不同的、全新的认知平台。隐喻既能使经贸的语言得到概括,也能使抽象的概念具体化,同时还不断地丰富和扩充它的语言。隐喻最重要的功能之一仍是它的修辞作用,它们使原本枯燥乏味的经贸类文章呈现出鲜活、新颖,甚至耐人寻味的特点,平添了不少文学的欣赏价值和专业的可读性。
In business articles in the US and the UK media, metaphor can enhance the understanding of knowledge and phenomenon of business and economics, building a different and completely new cognitive platform for readers. Metaphor can not only help summarize the business language, but also make a rectification of the abstract concepts of business and economics. Thus it enriches language expressions. The fundamental rhetoric function of metaphor makes the tasteless business articles so lively with features of novelty, meaningful and thought-provoking. By using metaphor the articles become literarily appreciable and academically readable.
出处
《广东外语外贸大学学报》
2009年第4期48-51,共4页
Journal of Guangdong University of Foreign Studies
关键词
隐喻
认知
语言
修辞
metaphor
cognition
language
rhetoric
