大学生消费现状调查分析与建议

Analysis and Suggestions of College Students Consumption survey

大学生作为社会上一个比较特殊的消费群体,具有比较特殊的消费心理。从消费水平、消费结构、消费行为及消费心理三个方面来分析大学生消费的现状,可以得到一个较清楚的认识。针对此现状,从家庭、社会、学校和大学生自身对大学生科学消费进行引导很有必要。

College students have special consumer psychology as a more specific consumer group. Analyze the consumption level, consumption structure, consumer behavior and consumer psychology in three aspects, we can get a clearer understanding. In this situation, it＇s very necessary to guide college students＇ rational consumption from family, society, school and college students.